A personalised approach to Marketing and Communications
Tibbsy Communications works with businesses to understand their marketing and communication requirements to deliver a tailored solution.
Marketing and Communications Specialist
Tibbsy Communications was founded by Elaine to specialise in Marketing and Communications ensuring they provide a personalised experience to strategic planning, marketing activity and communications to achieve the desired outcomes.
Find out more about us
We work with a variety of companies across sectors to drive their marketing and revenue whilst delivering excellence.
What We Do
Whether it's working on a marketing strategy tailored to meet your business objectives, crafting messaging and writing communications, briefing content or design work or implementing marketing activity across a range of channels, monitoring social media channels, we support businesses of all sizes with their marketing and communications solutions.
We work with the business to ensure we understand their needs and who their customers are then create tailored strategies and plans for them to implement or we support on the implementation. However you want to work with us we are happy to help.
Some of the services we offer are:
- Marketing strategy and planning
- Marketing review
- Brand and content creation
- Content strategy
- Social media support
- Website support including SEO, PPC
- Advertising
- Workshops and Training
This list is not exhaustive, please contact us and we can discuss your requirements.
Tibbsy's Blogs
In today’s competitive landscape, small businesses can’t afford to waste time, money or effort on marketing that doesn’t deliver. Every post, ad and campaign needs to pull its weight and that’s where meticulous marketing analysis makes all the difference. What Is Marketing Analysis and Why Does It Matter? Marketing analysis is the process of tracking, reviewing and interpreting your marketing data from website analytics and social media engagement to email open rates and sales conversions. It’s not just about collecting numbers; it’s about understanding what those numbers mean and how they can guide smarter decisions. For small businesses with tighter budgets, this level of insight can be transformative. Instead of guessing what might work, you can rely on clear evidence to shape your strategy. Measure Effectiveness and Prove What Works It’s easy to fall into the trap of creating content or campaigns simply because “it’s what everyone else is doing.” But without measuring the results, you’ll never know if your efforts are paying off. Through careful analysis, you can track metrics such as: Engagement rates on social media posts to see what captures attention. Website traffic sources to find out where your audience is coming from. Conversion rates to pinpoint which actions drive real business outcomes. These insights allow you to fine-tune your approach doubling down on what works and cutting out what doesn’t. The result? More efficient use of your marketing budget and stronger ROI. Identify Trends and Stay Ahead of the Curve Markets change quickly, and audience behaviour shifts just as fast. Regular marketing analysis helps you spot emerging trends early, giving you the agility to adapt before your competitors do. For example, noticing that a particular product category is gaining traction or that video content is outperforming static posts can help you pivot your strategy in real time. This keeps your brand relevant, visible and ready to meet your customers’ evolving needs. Optimise Resources and Boost ROI Every small business faces the challenge of doing more with less. Marketing analysis helps you allocate your time, money and energy wisely. By identifying your most effective platforms, content types and messaging styles, you can prioritise high-performing activities and stop wasting resources on low-impact areas. Over time, this precision leads to consistent growth and a clearer understanding of where to focus next. Shape a Smarter Future When you take the time to analyse, reflect and refine, you’re not just improving your next campaign you’re building a foundation for future success. Data-backed decision-making helps you approach marketing with confidence, creativity, and clarity. Meticulous marketing analysis isn’t just for big brands with big budgets it’s the secret weapon that empowers small businesses to grow with purpose and precision. Final Thought Your marketing doesn’t have to be a guessing game. With the right analysis, you can turn data into direction and strategy into success. If you’d like help understanding your marketing data and turning insights into action, get in touch with Elaine at Tibbsy Communications and start shaping a more effective future for your business.
As the year draws to a close, December brings festive cheer, reflection, and opportunities to engage your audience with meaningful content. From awareness weeks to global observances, businesses can use these key dates to connect, inspire, and entertain followers. Here’s your updated December 2025 social media content calendar, complete with post ideas. Monthly Decembeard (1–31 December) Raise awareness for bowel cancer by encouraging men to grow beards throughout the month. Social media ideas: • Share a “beard of the week” challenge featuring employees or customers. • Post tips on men’s health and wellbeing. • Launch a charity fundraising campaign tied to Decembeard participation. Weekly National Grief Awareness Week (1–7 December 2025) Highlight the importance of supporting those who are grieving. Post ideas: • Share mental health resources or stories of resilience. • Host a live session on coping strategies during the holidays. • Encourage your community to share memories of loved ones. Illumination Street Week (1–7 December 2025) Celebrate festive lights and decorations. Social media ideas: • Ask followers to share photos of their decorated homes. • Run a photo contest for the “brightest display.” • Share a video montage of local holiday lights or your office decorations. Special Days 1 December – World AIDS Day Raise awareness about HIV/AIDS. Ideas: • Post statistics and facts about prevention. • Highlight support services or charities. • Share personal stories or spotlight a health organisation. 3 December – International Day of Persons with Disabilities Promote inclusivity and accessibility. Social media ideas: • Highlight initiatives supporting people with disabilities. • Share employee stories or interviews. • Offer tips on making businesses and events more accessible. 5 December – International Volunteers Day Celebrate volunteer contributions. Post ideas: • Showcase local volunteers or staff participation. • Share ways your audience can give back. • Promote volunteer opportunities with partner organisations. 10 December – Human Rights Day Educate your audience about human rights issues. Ideas: • Share infographics on global human rights. • Spotlight inspiring activists. • Encourage followers to take actionable steps to support equality. 13 December – Christmas Jumper Day Make the day fun and festive. Social media ideas: • Post team photos in Christmas jumpers. • Launch a contest for the most creative outfit. • Partner with a charity for donations linked to jumper photos. 21 December – Winter Solstice Celebrate the shortest day of the year. Ideas: • Share cozy winter tips or traditions. • Post a reflection on year-end growth and goals. 24 December – Christmas Eve Engage your audience with holiday traditions. Ideas: • Share festive recipes or gift-wrapping tips. • Ask followers about their favourite Christmas Eve memories. 25 December – Christmas Day Celebrate the joy of the season. Post ideas: • Share heartfelt messages or holiday greetings. • Highlight community events or charitable initiatives. 26 December – Boxing Day Connect through shopping and reflection. Ideas: • Promote sales, deals, or gift guides. • Encourage charitable giving post-holiday. • Share personal or company reflections on the year. 31 December – New Year’s Eve End the year with celebration and reflection. Social media ideas: • Post resolutions, goals, or tips for a successful new year. • Ask followers to share their achievements from 2025. • Run a countdown or interactive story poll. Final Thought December offers endless opportunities to connect with your audience through timely, creative, and meaningful content. To discover how we can help you make the most of your social media marketing this festive season, contact Elaine now.
In today’s fast-paced business world, success is often measured by numbers - revenue, profits or market share. While these figures matter, they don’t tell the full story. At the foundation of any truly successful business lies something more enduring: values. Your business values are the principles that guide how you operate, make decisions and interact with people. They’re not just nice statements they’re essential for creating a sustainable, purpose-driven company. Here’s why prioritising values should be at the centre of everything you do. 1. Shaping Your Company’s Identity Values define who your company is and what it stands for. They set you apart, giving your business a distinct identity. Whether it’s a commitment to innovation, quality, transparency or social responsibility, your values communicate to employees, customers and stakeholders what your company believes in and strives to achieve. 2. Guiding Smarter Decisions Values act as a compass when making tough choices. Instead of focusing solely on short-term gains, companies grounded in their values make decisions that align with their long-term mission and ethical standards. This creates consistency, builds trust and strengthens integrity at every level. 3. Creating a Strong, Positive Culture Your values shape your workplace culture. When principles like teamwork, accountability and respect are lived every day, employees are more engaged, motivated and aligned with the company’s vision. A strong, values-driven culture also attracts and retains top talent who want to work for organisations that reflect their own beliefs. 4. Building Trust with Customers Today’s consumers care about more than products they care about purpose. Companies that act consistently in line with their values whether it’s sustainability, ethical sourcing or customer-first service earn loyalty and trust. This trust goes beyond transactions, forming long-term relationships that support growth. 5. Strengthening Brand Reputation A company’s reputation is priceless, and values play a central role in shaping it. Businesses that consistently live their values create credibility and trust. Those that compromise their principles risk damaging their brand, a mistake that can be hard to recover from in an era of instant feedback and social media scrutiny. 6. Aligning Strategy with Purpose Values ensure your strategy is about more than profit it’s about purpose. Purpose-driven businesses, which aim to make a positive impact alongside financial success, often see greater engagement from employees, customers and investors. Embedding values into strategy allows companies to drive meaningful change while achieving sustainable growth. 7. Navigating Challenges with Integrity Challenges are inevitable in business, from economic shifts to ethical dilemmas. Values provide a steady foundation during these times, guiding companies to act with integrity. Businesses that remain true to their principles even under pressure build resilience and deepen trust with all stakeholders. 8. Securing Long-Term Success Ultimately, values are the cornerstone of lasting success. While market conditions and profits may fluctuate, values endure. They enable businesses to adapt without losing sight of their mission, creating a strong legacy that lasts well beyond today. Business values are far more than statements on a website or in a handbook they’re the lifeblood of your organisation. They define your identity, guide decisions, shape culture and build trust. Companies that embrace their values fully don’t just survive they thrive. If your business hasn’t yet defined, communicated and embedded its values, now is the time. They’re not just a tool they’re the key to building a purpose-driven, enduring organisation. Discover how Elaine can help you define and live your company values. Contact us today .
