A personalised approach to Marketing and Communications
Tibbsy Communications works with businesses to understand their marketing and communication requirements to deliver a tailored solution.
Marketing and Communications Specialist
Tibbsy Communications was founded by Elaine to specialise in Marketing and Communications ensuring they provide a personalised experience to strategic planning, marketing activity and communications to achieve the desired outcomes.
Find out more about us
We work with a variety of companies across sectors to drive their marketing and revenue whilst delivering excellence.
What We Do
Whether it's working on a marketing strategy tailored to meet your business objectives, crafting messaging and writing communications, briefing content or design work or implementing marketing activity across a range of channels, monitoring social media channels, we support businesses of all sizes with their marketing and communications solutions.
We work with the business to ensure we understand their needs and who their customers are then create tailored strategies and plans for them to implement or we support on the implementation. However you want to work with us we are happy to help.
Some of the services we offer are:
- Marketing strategy and planning
- Marketing review
- Brand and content creation
- Content strategy
- Social media support
- Website support including SEO, PPC
- Advertising
This list is not exhaustive, please contact us and we can discuss your requirements.
Tibbsy's Blogs
If you’ve ever felt like marketing your business eats up more hours than you have in the day, you’re not alone. Between creating content, scheduling posts, sending emails, following up with leads and tracking analytics, marketing can feel like a full-time job on its own. The truth is you don’t need more hours, you need better systems. A marketing system is simply a repeatable process or tool that allows you to do more with less effort. Instead of reinventing the wheel each week, you put certain tasks on autopilot so you can focus on the creative and strategic side of your business. Here are some marketing systems that can save you serious time: 1. Content Repurposing System Why create a new piece of content from scratch every time? A single blog post can be turned into: A week’s worth of social media posts An infographic A short video An email newsletter Create a workflow that outlines how each piece of content will be reused and distributed. This saves time and helps your brand stay consistent across channels. 2. Automated Email Marketing Email is still one of the most powerful marketing channels, but manually sending campaigns is a huge time sink. Set up automation such as: Welcome sequences for new subscribers Abandoned cart emails for e-commerce Nurture campaigns to warm up leads Once these systems are in place, they work for you 24/7 building relationships while you sleep. 3. Social Media Scheduling Instead of logging in every day to post, batch your content creation and use scheduling tools like SocialPilot or Hootsuite. Dedicate a few hours once a week (or month) to create and schedule posts, then let the system handle publishing. Bonus : this frees up your time to actually engage with your audience. 4. Lead Capture + CRM Integration Collecting leads is great but if they sit in your inbox, you’re missing opportunities. Use a customer relationship management (CRM) system that automatically: Captures new leads from forms or ads Tags and organises them based on interests or actions Triggers follow-up emails or reminders This way, you never drop the ball with potential clients. 5. Analytics Dashboards Tracking results can be overwhelming if you’re bouncing between Google Analytics, Facebook Ads Manager and your email platform. Create a single dashboard (using tools like Google Data Studio or Databox) that pulls all your metrics into one place. This gives you quick insights without hours of data wrangling. 6. Templates for Everything From proposals to social media captions, having a library of templates is a huge time saver. Instead of starting from scratch, you tweak and customise. Over time, this system compounds your efficiency. Marketing doesn’t have to feel like a never-ending chore. By putting systems in place, you free yourself from repetitive tasks and create more room for strategy, creativity, and growth. The goal isn’t to do more marketing it’s to do smarter marketing. Want help getting the right systems in place? Let’s talk .
In today’s crowded marketplace, small and medium-sized enterprises (SMEs) face a unique challenge standing out from competitors with bigger budgets and broader reach. But the good news is: you don’t need the deepest pockets to make the biggest impact. What you do need is the ability to tell a story that resonates. Storytelling is one of the most powerful tools SMEs can use to connect with their audience on a deeper, emotional level. Unlike traditional marketing that focuses only on features or prices, storytelling makes your brand memorable, relatable and human. Why Storytelling Matters for SMEs Creates Emotional Connections People don’t just buy products or services they buy into stories. A well-crafted story can spark emotions like trust, hope, or excitement, which in turn influence buying decisions. For SMEs, this is a golden opportunity to move beyond being “just another business” and instead become a brand people feel connected to. Enhances Brand Loyalty When customers see themselves reflected in your story, they feel part of something bigger. Storytelling allows SMEs to communicate their values, purpose and vision in a way that inspires loyalty. A loyal customer isn’t just someone who buys from you repeatedly they become an advocate who shares your story with others. Differentiates You from Competitors Larger companies often rely on scale, but SMEs can stand out by being more personal and authentic. Your unique journey how you started, what challenges you overcame, why you do what you do sets you apart. No competitor can replicate your story. How SMEs Can Use Storytelling in Marketing Share Your Origin Story Customers love to know where a brand came from. Share your “why” whether it’s solving a problem you personally experienced or fulfilling a lifelong passion. Showcase Customer Stories Highlight the real experiences of your customers. Case studies, testimonials or short interviews are powerful ways to show how your product or service changes lives. Use Visual Storytelling Photos, videos and behind-the-scenes content bring your story to life. Even simple smartphone videos can add authenticity that resonates with audiences. Be Consistent Across Channels Your story should weave through your website, social media, email campaigns and in-person interactions. Consistency reinforces your brand identity and builds trust. Examples of Storytelling in Action A local café shares the story of sourcing fair-trade beans directly from farmers, making customers feel part of a bigger mission. A handmade jewellery business features customer stories about buying pieces to celebrate milestones, adding emotional weight to the products. A tech startup documents its founder’s late nights and challenges, giving customers a behind-the-scenes view of the journey. For SMEs, storytelling is more than a marketing tactic it’s a way to build genuine relationships. By sharing authentic stories that highlight your values and connect emotionally with your audience, you not only stand out from the competition but also create loyal customers who carry your story forward. Because in the end, people may forget what you sold, but they’ll never forget how your story made them feel.
October is a month full of opportunities to raise awareness, celebrate achievements, connect with others, and have a little fun along the way. From supporting mental health and promoting inclusivity, to enjoying a cup of coffee or indulging in chocolate, there’s something for everyone. Month Go Sober for October – 1–31 October Share tips for staying sober, benefits of a month without alcohol, personal challenges, or healthy drink recipes. Encourage followers to join in and post their progress. International Walk to School Month – 1–31 October Highlight safe walking routes, benefits of walking for kids, share photos or stories from local communities, or run a “walk to school” photo challenge. ADHD Awareness Month – 1–31 October Share educational content about ADHD, personal stories, coping strategies, or resources for parents and educators. National Cybersecurity Awareness Month – 1–31 October Post tips for online safety, how to create strong passwords, spot phishing emails, or promote awareness campaigns. National Disability Employment Awareness Month 2025 – 1–31 October Celebrate inclusive workplaces, share stories of accessibility, highlight companies making a difference, or post tips for creating inclusive hiring practices. Weekly Dyslexia Awareness Week – 7–13 October Share facts about dyslexia, highlight tools and strategies for learning differences, post inspiring stories of individuals who thrive despite challenges. National Work Life Week – 7–13 October Offer tips for work-life balance, share ways to manage stress, highlight team activities, or post polls about workplace wellbeing. Dyspraxia Awareness Week – 13-19 October Raising awareness about Dyspraxia, post interviews or guest content from experts, share success stories, or recommend supportive apps and tools. National Baking Week & National Chocolate Week – 14-20 October Share recipes, baking tips, chocolate treats, host a baking challenge, or feature local bakeries. Encourage followers to post their creations. Special Days International Coffee Day – 1 October Share your favourite coffee recipes, coffee trivia, photos from your local café, or run a “coffee moment” photo challenge. National Poetry Day – 2 October Share your favourite poems, run a micro-poetry contest, invite followers to submit their poems, or post a video reading of a classic poem. World Teachers’ Day – 5 October Thank teachers in your community, share inspiring stories from educators, post tips for supporting students, or create graphics celebrating teachers. World Smile Day – 6 October Encourage followers to share their smiles, post positive messages, share feel-good stories, or run a “smile challenge” with photos or videos. World Financial Planning Day – 8 October Share budgeting tips, advice for saving, financial planning tools, or host a live Q&A on managing money. World Mental Health Day – 10 October Share mental health resources, self-care tips, personal stories, or host a mindfulness session. Use uplifting, supportive messaging. World Values Day – 16 October Highlight core values of your business or community, share stories that inspire ethical living, or encourage followers to reflect on their personal values. Boss’s Day – 16 October Celebrate leadership, share team shout-outs, feature a behind-the-scenes look at your team, or ask followers to tag their favourite boss. National Cheese Toastie Day – 27 October Share a recipe or fun image of a cheese toastie or ask followers to post their creative snack ideas. World Online Networking Day – 30 October Share tips for effective online networking, highlight professional networking events, post about building connections, or host a LinkedIn engagement challenge. Halloween – 31 October Share costume ideas, spooky decorations, themed recipes, run a Halloween photo contest, or post fun facts about Halloween traditions. Use these dates to inspire your social media content, engage your community, and make every day in October meaningful. After all, even small actions like sharing a smile or a story can make a big impact.
