A personalised approach to Marketing and Communications
Tibbsy Communications works with businesses to understand their marketing and communication requirements to deliver a tailored solution.
Marketing and Communications Specialist
Tibbsy Communications was founded by Elaine to specialise in Marketing and Communications ensuring they provide a personalised experience to strategic planning, marketing activity and communications to achieve the desired outcomes.
Find out more about us
We work with a variety of companies across sectors to drive their marketing and revenue whilst delivering excellence.
What We Do
Whether it's working on a marketing strategy tailored to meet your business objectives, crafting messaging and writing communications, briefing content or design work or implementing marketing activity across a range of channels, monitoring social media channels, we support businesses of all sizes with their marketing and communications solutions.
We work with the business to ensure we understand their needs and who their customers are then create tailored strategies and plans for them to implement or we support on the implementation. However you want to work with us we are happy to help.
Some of the services we offer are:
- Marketing strategy and planning
- Marketing review
- Brand and content creation
- Content strategy
- Social media support
- Website support including SEO, PPC
- Advertising
- Workshops and Training
This list is not exhaustive, please contact us and we can discuss your requirements.
Tibbsy's Blogs
Economic uncertainty has a way of shaking confidence, especially when business leaders are looking closely at costs and cashflow. Last week’s Autumn Statement only added to the pressure many organisations are already feeling, and for some, the instinctive reaction is to scale back marketing activity. But while cutting marketing may feel like a quick win on the balance sheet, it’s often one of the costliest decisions you can make in the long term. Visibility is the first thing to disappear when you cut back Marketing isn’t just about promotion it’s about presence. When businesses retreat, their visibility shrinks, giving competitors the opportunity to strengthen their position. Staying active during challenging periods ensures you remain front of mind with customers who are still buying, still researching and still making decisions even if those decisions take longer. Your pipeline depends on consistency A strong pipeline is built through ongoing effort, not sporadic bursts of activity. When you scale back marketing, you’re not just reducing this month’s leads you’re weakening your pipeline for months down the line. Tough times do pass, but if your pipeline has stalled, recovery will be slower and more expensive. Your audience needs reassurance, not silence In times of uncertainty, customers look for stability. Consistent communication shows confidence, reliability and strength. Even simple, value-driven content helps maintain trust and keeps your business connected to its audience at a time when reassurance matters most. The brands that stay visible bounce back faster History has repeatedly shown that businesses that maintain their marketing efforts during downturns recover more quickly and often outperform competitors once the market improves. Marketing during tough times isn’t about spending more; it’s about spending smarter, being strategic and focusing on what truly drives value. Resilience isn’t about resisting change — it’s about adapting to it Now is the perfect moment to refine your message, optimise your channels and double down on the activity that works. Resilient marketing helps you stay agile, maintain momentum and emerge stronger on the other side. If you want your business to grow, even in a challenging climate, resilience in marketing isn’t optional it’s essential.
In today’s competitive landscape, small businesses can’t afford to waste time, money or effort on marketing that doesn’t deliver. Every post, ad and campaign needs to pull its weight and that’s where meticulous marketing analysis makes all the difference. What Is Marketing Analysis and Why Does It Matter? Marketing analysis is the process of tracking, reviewing and interpreting your marketing data from website analytics and social media engagement to email open rates and sales conversions. It’s not just about collecting numbers; it’s about understanding what those numbers mean and how they can guide smarter decisions. For small businesses with tighter budgets, this level of insight can be transformative. Instead of guessing what might work, you can rely on clear evidence to shape your strategy. Measure Effectiveness and Prove What Works It’s easy to fall into the trap of creating content or campaigns simply because “it’s what everyone else is doing.” But without measuring the results, you’ll never know if your efforts are paying off. Through careful analysis, you can track metrics such as: Engagement rates on social media posts to see what captures attention. Website traffic sources to find out where your audience is coming from. Conversion rates to pinpoint which actions drive real business outcomes. These insights allow you to fine-tune your approach doubling down on what works and cutting out what doesn’t. The result? More efficient use of your marketing budget and stronger ROI. Identify Trends and Stay Ahead of the Curve Markets change quickly, and audience behaviour shifts just as fast. Regular marketing analysis helps you spot emerging trends early, giving you the agility to adapt before your competitors do. For example, noticing that a particular product category is gaining traction or that video content is outperforming static posts can help you pivot your strategy in real time. This keeps your brand relevant, visible and ready to meet your customers’ evolving needs. Optimise Resources and Boost ROI Every small business faces the challenge of doing more with less. Marketing analysis helps you allocate your time, money and energy wisely. By identifying your most effective platforms, content types and messaging styles, you can prioritise high-performing activities and stop wasting resources on low-impact areas. Over time, this precision leads to consistent growth and a clearer understanding of where to focus next. Shape a Smarter Future When you take the time to analyse, reflect and refine, you’re not just improving your next campaign you’re building a foundation for future success. Data-backed decision-making helps you approach marketing with confidence, creativity, and clarity. Meticulous marketing analysis isn’t just for big brands with big budgets it’s the secret weapon that empowers small businesses to grow with purpose and precision. Final Thought Your marketing doesn’t have to be a guessing game. With the right analysis, you can turn data into direction and strategy into success. If you’d like help understanding your marketing data and turning insights into action, get in touch with Elaine at Tibbsy Communications and start shaping a more effective future for your business.
As the year draws to a close, December brings festive cheer, reflection, and opportunities to engage your audience with meaningful content. From awareness weeks to global observances, businesses can use these key dates to connect, inspire, and entertain followers. Here’s your updated December 2025 social media content calendar, complete with post ideas. Monthly Decembeard (1–31 December) Raise awareness for bowel cancer by encouraging men to grow beards throughout the month. Social media ideas: • Share a “beard of the week” challenge featuring employees or customers. • Post tips on men’s health and wellbeing. • Launch a charity fundraising campaign tied to Decembeard participation. Weekly National Grief Awareness Week (1–7 December 2025) Highlight the importance of supporting those who are grieving. Post ideas: • Share mental health resources or stories of resilience. • Host a live session on coping strategies during the holidays. • Encourage your community to share memories of loved ones. Illumination Street Week (1–7 December 2025) Celebrate festive lights and decorations. Social media ideas: • Ask followers to share photos of their decorated homes. • Run a photo contest for the “brightest display.” • Share a video montage of local holiday lights or your office decorations. Special Days 1 December – World AIDS Day Raise awareness about HIV/AIDS. Ideas: • Post statistics and facts about prevention. • Highlight support services or charities. • Share personal stories or spotlight a health organisation. 3 December – International Day of Persons with Disabilities Promote inclusivity and accessibility. Social media ideas: • Highlight initiatives supporting people with disabilities. • Share employee stories or interviews. • Offer tips on making businesses and events more accessible. 5 December – International Volunteers Day Celebrate volunteer contributions. Post ideas: • Showcase local volunteers or staff participation. • Share ways your audience can give back. • Promote volunteer opportunities with partner organisations. 10 December – Human Rights Day Educate your audience about human rights issues. Ideas: • Share infographics on global human rights. • Spotlight inspiring activists. • Encourage followers to take actionable steps to support equality. 13 December – Christmas Jumper Day Make the day fun and festive. Social media ideas: • Post team photos in Christmas jumpers. • Launch a contest for the most creative outfit. • Partner with a charity for donations linked to jumper photos. 21 December – Winter Solstice Celebrate the shortest day of the year. Ideas: • Share cozy winter tips or traditions. • Post a reflection on year-end growth and goals. 24 December – Christmas Eve Engage your audience with holiday traditions. Ideas: • Share festive recipes or gift-wrapping tips. • Ask followers about their favourite Christmas Eve memories. 25 December – Christmas Day Celebrate the joy of the season. Post ideas: • Share heartfelt messages or holiday greetings. • Highlight community events or charitable initiatives. 26 December – Boxing Day Connect through shopping and reflection. Ideas: • Promote sales, deals, or gift guides. • Encourage charitable giving post-holiday. • Share personal or company reflections on the year. 31 December – New Year’s Eve End the year with celebration and reflection. Social media ideas: • Post resolutions, goals, or tips for a successful new year. • Ask followers to share their achievements from 2025. • Run a countdown or interactive story poll. Final Thought December offers endless opportunities to connect with your audience through timely, creative, and meaningful content. To discover how we can help you make the most of your social media marketing this festive season, contact Elaine now.
