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 Tibbsy's Blog

  Find my top marketing tips and other great information here

by Elaine Tibbatts 18 December 2024
Strategic marketing planning is essential for SMEs to avoid inefficiencies and achieve sustainable growth by aligning activities with clear objectives and a deep understanding of their target audience. Rushing into action without a plan can lead to wasted resources, missed opportunities, and ineffective communication.
by Elaine Tibbatts 13 December 2024
January is filled with opportunities to engage your audience on social media, from monthly themes like Dry January and National Mentoring Month to special days like Blue Monday, National Hug Day, and Burns Night. Use these dates to share inspiring, fun, or thoughtful content that resonates with your followers and keeps your feed fresh.
by Elaine Tibbatts 13 December 2024
This blog outlines cost-effective marketing strategies for small and medium-sized enterprises (SMEs), emphasising the importance of leveraging social media, content marketing, local SEO, networking, and digital advertising to achieve significant results on a budget. By utilising the right tools and techniques, SMEs can maximise their return on investment while building strong customer relationships and enhancing brand visibility.
by Elaine Tibbatts 21 November 2024
Marketing should be viewed as an investment rather than an expense, as it creates long-term value, fosters customer loyalty, and provides measurable returns. By shifting this perspective, businesses can allocate resources more strategically, adapt to market changes, and ultimately drive sustainable growth.
by Elaine Tibbatts 13 November 2024
December 2024 offers a wealth of opportunities for engaging social media content, featuring key dates such as World AIDS Day, Human Rights Day, and festive celebrations like Christmas and New Year's Eve. By aligning your posts with these observances, you can raise awareness for important causes while connecting with your audience in a meaningful and festive way.
by Elaine Tibbatts 7 November 2024
Effective email marketing requires understanding your audience and delivering value through personalised, engaging content. By segmenting your audience, crafting compelling subject lines, optimising for mobile, and continuously testing your campaigns, you can enhance engagement and drive meaningful results.
by Elaine Tibbatts 29 October 2024
Business values form the foundation of a company's identity, guiding decision-making, shaping its culture, and building trust with customers. By aligning strategy with purpose and staying true to core principles, businesses can achieve long-term success and cultivate a strong, reputable brand.
by Elaine Tibbatts 24 October 2024
Emotional intelligence in marketing fosters deep connections with customers by understanding their needs and emotions, building trust and loyalty. Paired with resilience, it enables marketers to adapt to challenges, learn from setbacks, and maintain long-term success in an ever-changing business landscape.
by Elaine Tibbatts 10 October 2024
November 2024 is filled with key dates and awareness campaigns that can inspire diverse social media content, from Movember and Anti-Bullying Week to Black Friday. By aligning your posts with these themes, you can engage your audience, raise awareness, and stay relevant throughout the month.
by Elaine Tibbatts 2 October 2024
In tough times, maintaining a resilient marketing strategy is crucial to staying visible, adapting to changing consumer behavior, and building long-term brand equity. Rather than cutting back entirely, businesses should focus on refining their efforts to stand out and prepare for future growth.
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