Blog Post

Social Media Content Ideas

  • by Elaine Tibbatts
  • 13 Dec, 2024

January 2025

January is packed with engaging themes and special days perfect for boosting your social media presence. Whether you're raising awareness, sharing fun content, or building community connections, here are some key dates to include in your January social media calendar.

Monthly

Dry January
Share tips for staying alcohol-free, mocktail recipes, or the health benefits of taking a break from alcohol. Encourage followers to share their progress!

National Mentoring Month
Celebrate mentorship by highlighting inspiring mentor-mentee stories, offering career advice, or running Q&A sessions with mentors in your network.

Walk Your Dog Month
Post adorable dog photos, share walking tips, or run a contest asking followers to share their best dog-walking spots or pics.

Celebrations across January and February

29 January – 12 February

Chinese New Year - This vibrant celebration offers opportunities to share festive greetings, Chinese culture, food recipes, or facts about the Year of the Snake (2025).

Weekly

6–12 January

Houseplant Week UK 2025 - Engage plant lovers with care tips, styling ideas, or spotlight unusual houseplants. Encourage followers to show off their plant setups.

25 January – 1 February
National Storytelling Week - 
Inspire creativity with storytelling prompts or share behind-the-scenes stories about your brand. You could even host a storytelling contest or a live event.

Special Days

20 January

Blue Monday & Brew Monday - Share wellness tips to beat the "saddest day of the year" or promote acts of kindness. Brew Monday invites people to connect over a hot drink, so encourage virtual or in-person coffee meetups.

21 January

National Hug Day 2025Post heartwarming content, or run a campaign encouraging people to share moments of connection. A digital “virtual hug” campaign can spread positivity.

23 January

National Pie Day & National Reading Day 2025Combine food and literature for creative content! Share pie recipes, book recommendations, or a nostalgic “story + pie” theme.

25 January

Burns NightDive into Scottish culture with posts about haggis, poetry from Robert Burns, or traditions for celebrating the night.

26 January

Australia DayCelebrate all things Aussie - highlight Australian food, culture, or travel. Show appreciation for followers from Australia with engaging shoutouts.

27 January

Holocaust Memorial DayShare thoughtful and respectful content to honour the day, such as educational posts or reflections on history.

29 January

National Puzzle DayPost fun puzzles, riddles, or trivia to engage your audience. Make it interactive with challenges or prizes for solving puzzles.

Tips for Social Media Success

Hashtag It - Use relevant hashtags like #DryJanuary, #NationalMentoringMonth, or #BurnsNight to reach a wider audience.

Visuals Matter - Use eye-catching graphics, photos, or videos for higher engagement.

Plan Ahead - Schedule your content to ensure you're consistent and prepared for these dates.

Engage Your Audience - Run polls, contests, or encourage user-generated content around these themes.

With this roadmap, your January social media will be buzzing with relevant, meaningful, and engaging content.

To discover how we can help you with your social media marketing, contact Elaine now.

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