Modern marketers must blend strategy, psychology, business acumen, and creativity to succeed in today’s complex landscape. It’s this multidimensional skill set that allows them to connect with audiences, drive results, and build lasting brand impact.
May is packed with fun and meaningful awareness campaigns, themed weeks, and quirky celebration days that offer fresh opportunities to engage your audience on social media. From Star Wars Day to National BBQ Week, there's something for every brand to align with and spark creative content.
Setting a realistic marketing budget ensures you invest wisely, maximise ROI, and avoid unnecessary overspending. This blog walks you through goal-setting, budget allocation, performance tracking, and flexible planning to help you create a budget that drives real business growth.
April offers a variety of special observances and events, from Mathematics and Statistics Awareness Month to National Gardening Week, providing excellent opportunities for social media content. By planning ahead, being creative, and engaging your audience, you can make the most of these dates to connect with followers.
Aligning your marketing strategy with the financial year ensures better budget management, smarter decision-making, and improved ROI. This blog breaks down key steps, from reviewing past performance to setting goals, allocating budgets, and optimising campaigns, helping businesses stay competitive and strategic in the year ahead.
This blog provides a step-by-step guide to creating a tailored marketing plan for SMEs, covering everything from setting clear objectives and defining budgets to choosing the right channels and measuring results. It equips small businesses with actionable strategies to maximise their resources and achieve measurable growth.
March 2025 offers numerous social media content opportunities with month-long observances, themed weeks, and key dates like International Women’s Day and St Patrick’s Day. From raising awareness for important causes to engaging in fun celebrations, there’s plenty to keep your content fresh and relevant.
February is packed with meaningful observances and fun celebrations that are perfect for creating engaging social media content.
Planning your 2025 marketing strategy isn’t too late! Focus on clear objectives, knowing your audience, leveraging data, and staying flexible to set yourself up for success.
Strategic marketing planning is essential for SMEs to avoid inefficiencies and achieve sustainable growth by aligning activities with clear objectives and a deep understanding of their target audience. Rushing into action without a plan can lead to wasted resources, missed opportunities, and ineffective communication.